Muslim Marketing Matters is a boutique research and consultancy specialising in Muslim Marketing and the Muslim Market. The Founding Director of which is Dr. Bronwyn P Wood (formerly Dr. Aisha Wood Boulanouar).

Muslims, who are followers of Islam, number almost ¼ of the world’s population and live in over 200 countries on the globe. The 2.8B+ Muslims represent a $2.2B+ annual market for Islamically compliant goods and services, and this number is increasing rapidly. The economic power of Muslim people is evidenced simply from their number, and has been demonstrated in extensive and influential boycotts in recent times, notably, of Danish, French and US goods.

Given that Muslims everywhere have a universal teaching in common, whilst exhibiting regional heterogeneity, comprehensive contextual backgrounding is essential to effectively interacting with this market.

WE SPECIALISE IN ALL ASPECTS OF THE MUSLIM MARKET:

  • Entering and succeeding in a Muslim majority country
  • Accessing and catering to Muslim consumers in any country
  • Advising Muslim owned businesses in entering other markets and halal practice and process
  • Working with businesses interested in Islamic business practice

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