Muslim Marketing Matters is a boutique research and consultancy specialising in Muslim Marketing and the Muslim Market. The Founding Director of which is Dr. Bronwyn P Wood (formerly Dr. Aisha Wood Boulanouar).
Muslims, who are followers of Islam, number almost ¼ of the world’s population and live in over 200 countries on the globe. The 2.8B+ Muslims represent a $2.2B+ annual market for Islamically compliant goods and services, and this number is increasing rapidly. The economic power of Muslim people is evidenced simply from their number, and has been demonstrated in extensive and influential boycotts in recent times, notably, of Danish, French and US goods.
Given that Muslims everywhere have a universal teaching in common, whilst exhibiting regional heterogeneity, comprehensive contextual backgrounding is essential to effectively interacting with this market.
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WE SPECIALISE IN ALL ASPECTS OF THE MUSLIM MARKET:
- Entering and succeeding in a Muslim majority country
- Accessing and catering to Muslim consumers in any country
- Advising Muslim owned businesses in entering other markets and halal practice and process
- Working with businesses interested in Islamic business practice
Relevant Links
Resources
Education
- Instruction of the Student: The Method of Learning, by Burhān al-Dīn Zarnūjī
- The End of Education: Redefining the Value of School, by Neil Postman
- The Disappearance of Childhood, by Neil Postman
- The Underground History of American Education: A Schoolteacher’s Intimate Investigation Into the Problem of Modern Schooling, By John Taylor Gatto
- The Well-Trained Mind: A Guide to Classical Education at Home, by Susan Wise Bauer, Jessie Wise
Marketing, Consumption, Indigeneity
- Marketing in a multi-cultural world: Ethnicity, Nationalism, and Cultural Identity, Edited by Janeen Arnold Costa, Gary J. Bamossy
- Particularly this: Ethnoconsumerism: A new paradigm to study cultural and cross-cultural consumer behavior by Alladi Venkatesh
- Indigeneity and Universality in Social Science: A South Asian Response, edited by Partha Nath Mukherji, Chandan Sengupta
- Decolonizing Methodologies: Research and Indigenous Peoples by Linda Tuhiwai Smith
- Epistemological Bias in the Physical and Social Sciences, edited by Abdelwahab M. Elmessiri (Open Access)
- Resistance: An Indigenous Response to Neoliberalism, edited by Maria Bargh
- Colonising Myths – Maori Realities: He Rukuruku Whakaaro, by Ani Mikaere
- Consuming People: From Political Economy to Theatres of Consumption, edited by Nikhilesh Dholakia, A. Fuat Firat
- Philosophical And Radical Thought In Marketing, by A. Fuat Firat, Nikhilesh Dholakia, Richard P. Bagozzi
- The Naked Consumer: How Our Private Lives Become Public Commodities, by Erik Larson
- The Real Toy Story: Inside the Ruthless Battle for Britain’s Youngest Consumers, by Eric Clark
- Consumer Culture Theory, edited by Eric J. Arnould, Craig J Thompson
- The Principles of Islamic Marketing, by Baker Ahmad Alserhan
- Islamic Marketing: Theories, Practices, and Perspectives, by Djavlonbek Kadirov
- Handbook Of Qualitative Research Methods In Marketing, edited by Russell W. Belk
Traditional Research Methods
- Qualitative Research Design: An Interactive Approach, by Joseph Alex Maxwell
- The Coding Manual for Qualitative Researchers, by Johnny Saldana
- Qualitative Research & Evaluation Methods, by Michael Quinn Patton